Distribution
From the POV of the C-store Distributor
- Retro-grade analysis
- Right Cost
- Needed Distributor M/U
- Master Case Count
- Minimum Order Requirement
- Required Delivery Frequency
- Shelf Life
- Frozen, Chill or Ambient
Be prepared for additional cost / spend items
- Spiffs
- POP
- Samples
- Trade Shows / Ads / etc.
- Sales Force Involvement
