Distribution

From the POV of the C-store Distributor

  • Retro-grade analysis
  • Right Cost
  • Needed Distributor M/U
  • Master Case Count
  • Minimum Order Requirement
  • Required Delivery Frequency
  • Shelf Life
  • Frozen, Chill or Ambient

Be prepared for additional cost / spend items 

  • Spiffs
  • POP
  • Samples
  • Trade Shows / Ads / etc.
  • Sales Force Involvement
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