From the POV of the C-store Distributor

• Retro-grade analysis
• Right Cost
• Needed Distributor M/U
• Master Case Count
• Minimum Order Requirement
• Required Delivery Frequency
• Shelf Life
• Frozen, Chill or Ambient

Be prepared for additional cost / spend items 

• Spiffs
• POP
• Samples
• Trade Shows / Ads / etc.
• Sales Force Involvement