OUR mission
To be the premier brand representation for select products seeking to sell, promote and see their products thrive in the Convenience Store Channel.
OUR VISION
To design and guide our clients through a plan which will achieve sustainable sales growth, by meeting the client where they are and by conducting a thorough marketing and supply chain review. Once the needs of the brand are understood, we leverage strategic relationships and work in close collaboration with brand leadership, distributors and retailers to achieve our client’s goals.
OUR FOUNDATION
Our owner and founder, Wayne Fisher, brings 20 years experience in BOTH c-store retail operations as well as in convenience distribution. He has been the General Sales Manager of one of the largest DCs with Core-Mark Int., winning GSM of the Year for the entire company in 2016 and becoming the Division President for the Los Angeles DC. Prior to that, Wayne spent 10 years with 7-Eleven Inc. as a Field Consultant, Assistant Market Manager and Market Manager, responsible for 100 Franchise and Company owned sites. Wayne possess the rare combination of C-store Retail and Distribution experience. In addition to this Wayne has been an entrepreneur many times, including starting his own coffee house and bagel shop, Arrowhead Bagel Co. he then sold that profitable business. He is passionate about helping others accomplish their goals and has the expertise, experience and strategic relationships to help you.
Our Leadership Team
Wayne Fisher II
Founder
Wayne Fisher, brings 20 years experience in BOTH c-store retail operations as well as in convenience distribution. He has been the General Sales Manager of one of the largest DCs with Core-Mark Int., winning GSM of the Year for the entire company in 2016 and becoming the Division President for the Los Angeles DC. Prior to that, Wayne spent 10 years with 7-Eleven Inc. as a Field Consultant, Assistant Market Manager and Market Manager, responsible for 100 Franchise and Company owned sites. Wayne possess the rare combination of C-store Retail and Distribution experience. In addition to this Wayne has been an entrepreneur many times, including starting his own coffee house and bagel shop, Arrowhead Bagel Co. he then sold that profitable business. He is passionate about helping others accomplish their goals and has the expertise, experience and strategic relationships to help you.
eric barbosa
Business Development
Eric Barbosa has a 17 year + track record of developing sales, landing new accounts, expanding product placement and building strategic relationships in the c-store channel. He has represented products in the energy, beverage and general merchandise categories. He understands building solid, lasting relationships with those around you at every level is key to success & sustainable sales growth. He also understands the challenges facing c-store retailers and how to sell and work within those constraints. He is an extraordinary sales professional and is now ready to apply his honed set of skills at Ascending Brands.
erin fisher
Office & Administrative Support
Erin Fisher has a solid food service, convenience and customer service background, she worked closely with many 7-Eleven Franchisees in the Southern California area as the Office Manager of the Franchise Owners Association Of Greater Los Angeles. Her responsibilities included: event planning, group communication, and point of contact for brokers and manufacturers of C-store related products. Erin Also held the role of Operations Manager for Arrowhead Bagel Co., handling the day to day operations including: consistency in high quality products, catering, employee training, and vendor relations. Erin is eager to contribute her acquired skills to the Ascending Brands team and clients.
Chris Vital
Media & Marketing Solutions
Chris Vital has been working with clients in the Media & Marketing world for the past 15 years. He has served companies from the Restaurant and Catering to Real Estate and Sales industry. With a background in Digital Media Management & Graphic Design Chris understands the importance of branding recognition and is passionate and dedicated to the success of your company. He works side by side with clients by guiding them in promoting their products and services. His mission is to help you bridge the digital gap between you, your product and the consumers by creating a professional digital presence that will set you apart from the others. He is excited to bring his passion to the Ascending Brands Team.