From the POV of the C-store Operator

• Logic for the carry decision
• Needed GP% / GP$
• Right SRP
• APSD goal / $ GP expected
• Sell Sheets
• POP & Display Piece
• Proper Shelf Life
• Delivery Frequency needed
• Promo’s available
• Easy of Execution / low labor required
• Back office scanning set-up
• Re-order, re-order, re-order plan
• Use of “Street Team”
• Distributor Sales Force Involvement